Cold email that lands in the inbox. You pay per meeting held.
We build and run your whole outbound setup: domains, mailboxes, DNS, warm-up, lists, copy and every reply. Qualified calls show up on your calendar. You never touch a tool.
One prospect, start to meeting
- Domains, mailboxes and DNS set up and warmed.
- Your email lands in the inbox, not in spam.
- The prospect replies. We handle the conversation.
- A meeting on your calendar, and they show up.
You pay at step four.
No meeting held, no meeting fee.
The one-time setup fee for the infrastructure still applies.
Why cold email fails
You tried cold email before. It went straight to spam.
Here is what usually goes wrong.
Your emails land in spam.
New domain, new mailbox, start sending. Two weeks later nobody opens anything and nobody can tell you why.
Too many things to babysit.
Domains, mailboxes, SPF, DKIM, DMARC, Cloudflare, warm-up, blacklists. One broken piece and it all goes to spam.
Copy that reads like a template.
The same email to everyone with the first name swapped in. Prospects delete it on sight.
Retainers with no accountability.
The same invoice whether they book twenty meetings or none. All the risk sits with you.
So we take the risk.
We set everything up in your name and keep it out of spam. We find the right people, write emails that get answers, and handle every reply until a call is on your calendar.
You pay a one-time setup fee. After that, you only pay when a qualified prospect actually shows up. Not per email, not per booking. No meetings, no money for us.
Want to see what we'd send for you?
Bring your target to the call. We'll show you how we'd go after it.
How it works
Four steps. We run all four.
From nothing to meetings on your calendar, without you touching a tool, a list or an inbox.
We set up your infrastructure
We agree on who you sell to, then buy and configure your domains, mailboxes and DNS in your name, and start the warm-up.
We build the list and write the emails
Verified contacts that match your target, and emails built on something real about each company. No mail-merge templates.
We send, test and answer every reply
Campaigns go live once the inboxes are warm. We test angles, keep what books, and work every reply until a meeting is set.
Meetings land on your calendar
Qualified decision-makers, booked straight into your calendar. You show up and sell. You pay for the meetings that happen.
That's the whole process.
The call is where we set your target and your rate.
Infrastructure
The part nobody sees decides everything
Most cold email fails here, before anyone reads a word. This is the work we take off your plate.
01
Domains
What you would have to handle
Buy lookalike domains, keep them away from your main one, renew them, redirect them.
What we do
Bought and registered in your name. Your main domain never sends cold email.
02
DNS in Cloudflare and EmailGuard
What you would have to handle
SPF, DKIM, DMARC, redirects. One typo and Gmail sends it all to spam.
What we do
Records set up in Cloudflare, then verified in EmailGuard before the first send and watched while campaigns run.
03
Mailboxes
What you would have to handle
Several inboxes per domain, each with a name, photo, signature and sending limit.
What we do
Created and configured for you, spread out so no inbox carries too much volume.
04
Warm-up
What you would have to handle
A new inbox that emails strangers on day one gets flagged. It needs weeks of slow ramp-up.
What we do
Done before the first prospect is emailed, and kept running after launch.
05
Monitoring
What you would have to handle
Reputation drifts. An inbox that worked last month can hit spam today.
What we do
EmailGuard placement tests, blacklist and DMARC monitoring, checked daily. A weak inbox gets paused and replaced.
You never touch any of it. You own all of it.
What you get
Lists, copy, replies, reporting. All handled.
With the infrastructure in place, this is everything else we run for you every week.
Targeting and lists
A written definition of who we go after, and lists that respect it.
- Your ideal buyer defined with you on the first call
- Companies and job titles filtered down to that profile
- Email verification before anything leaves an inbox
- Lists reworked as we learn what replies
Copy and personalization
Emails that show we looked at the company before writing.
- First line built on something real about the prospect
- AI used for research at volume, reviewed by us
- Several angles tested against each other
- Short follow-ups that do not repeat the first email
Replies and booking
We stay in the thread until there is a slot on your calendar.
- Every reply answered by us, including the rude ones
- Objections and questions cleared before the call
- Booking straight onto your calendar
- Reminders sent, no-shows chased and re-booked
Weekly reporting
You see the same numbers we do.
- Weekly summary of what went out and what came back
- How many meetings were booked, and how many were actually held
- No-shows listed, with what we did to re-book them
- Which angle is working, and what we change next week
Why it works
We get paid when you get meetings
An agency on retainer gets paid whether you ever get on a call or not. We don't. Every domain, list and follow-up exists for one thing: a qualified meeting on your calendar. After setup, that is the only thing we bill.
No retainer
Nothing to pay every month
Per meeting
Billed only when it happens
No-show, no fee
Missed calls cost you nothing
Month to month
Stop whenever you want
When you book a call, you talk to me.
RJ, Founder, ZheatLinkedIn
Fit
Who this is for
The call is also a fit check. When we do not think we can book for you, we say so.
Good fit
- You sell B2B, with a deal size that justifies a sales call
- You roughly know who buys, even if no list exists yet
- Someone on your side takes the calls and closes them
- You want outbound running without hiring for it
Not a fit
- You sell to consumers
- Your average deal cannot carry a per-meeting fee
- You want send volume rather than meetings
- Nobody is free to run the calls we book
ROI calculator
Run your numbers
Plug in your own numbers and see what a steady cold email program can bring in every month.
Your numbers
Emails sent per day
1,000/dayConservative assumptions: 1% reply rate, 5% of replies interested, 40% of those book a meeting, 22 sending days a month.
Projected every month
- Replies
- 220
- Interested replies
- 11
- Meetings booked
- 4.4
- New clients
- 0.9
- Break-even cost per meeting
- $2,000
Our rate per meeting sits well below this. We set it with you on the call.
Projected revenue per month
$8,800
Pricing
One setup fee. Then pay per meeting held.
No retainer. Meetings that don't happen cost you nothing.
Your rate depends on who we target and what a deal is worth to you. We set it together on the call, so the math works in your favour.
Infrastructure setup fee, paid once
Covers setting up your email infrastructure: domains, mailboxes, DNS, warm-up and tools. Plus your target profile and the first lists and sequences.
Then per qualified meeting held
Emails, replies and follow-ups are never billed. Only meetings that take place.
No-shows cost nothing
A prospect who doesn't turn up isn't billed. We chase them and re-book.
Only real fits count
Right company, right title, and someone who wants the call. Anything else stays off your invoice.
Month to month
No minimum term, no notice period. Stop whenever it stops being worth it.
We only take clients we're confident we can book for. The call is also where we check that.
FAQ
Straight answers before you sign
Anything else, ask us on the call.
Get started
Find out in 20 minutes if cold email can work for you
We look at your market, your deal size and who takes the calls. If we don't think we can book meetings for you, we'll tell you.