# Zheat Outbound > Cold email that lands in the inbox, not in spam. We set up and run the infrastructure and the campaigns. One setup fee, then you pay per qualified meeting held. No retainer, month to month. Zheat Outbound builds and runs cold outbound for B2B companies. The core of the service is deliverability: sending domains and mailboxes in the client's name, SPF, DKIM and DMARC in Cloudflare, warm-up, and daily checks of inbox placement, bounces, complaints and blacklists, with degraded inboxes paused and replaced. On top of that: targeting and verified lists, personalized sequences, reply handling and booking. The client takes the calls. **Who it is for:** B2B companies with a clear offer and a deal size that can carry a per-meeting fee, who want sales calls without hiring an SDR team or paying a monthly retainer. **What it is not:** a retainer billed whether meetings happen or not, a list-selling service, or B2C outreach. ## Primary pages - [Home (English)](https://zheatoutbound.com/en/): How it works, what is included, pricing model, fit, FAQ and booking. - [Home (French)](https://zheatoutbound.com/fr/): Same content in French. - [Sending policy](https://zheatoutbound.com/en/anti-spam/): Rules every client campaign follows (business contacts only, opt-outs honoured, CAN-SPAM, GDPR legitimate interest, CNIL B2B rules). - [Privacy policy](https://zheatoutbound.com/en/privacy/) - [Terms of use](https://zheatoutbound.com/en/terms/) - [Book a call](https://calendly.com/zheat/new-meeting): 20-minute intro call where the target and the rate are set. ## Insights First-hand articles from running cold email campaigns. Every article exists in English (`/en/insights/`) and French (`/fr/insights/`) under the same slug. - [Insights index](https://zheatoutbound.com/en/insights/) ([French](https://zheatoutbound.com/fr/insights/)) - [Why new cold email domains get blacklisted: shared Cloudflare name servers and SURBL](https://zheatoutbound.com/en/insights/cold-email-domain-blacklist-cloudflare/) ([French](https://zheatoutbound.com/fr/insights/cold-email-domain-blacklist-cloudflare/)): The 2026 wave of cold email domains listed on SURBL, why shared name servers and redirects tie domains together, and how to check and fix a setup. - [Why most cold email campaigns don't book meetings: copy and inbox placement](https://zheatoutbound.com/en/insights/why-cold-email-campaigns-fail/) ([French](https://zheatoutbound.com/fr/insights/why-cold-email-campaigns-fail/)): Why cold copy has to be written for strangers, what changed between campaigns that booked nothing and one that booked every meeting, and the inbox placement setup behind it. - [Instantly vs Smartlead (2026): features, pricing, and why I switched](https://zheatoutbound.com/en/insights/instantly-vs-smartlead/) ([French](https://zheatoutbound.com/fr/insights/instantly-vs-smartlead/)): Pricing, limits, warm-up, AI and add-ons compared side by side, plus why the author moved from Smartlead to Instantly. ## Crawl / index files - [sitemap](https://zheatoutbound.com/sitemap.xml): All public locale URLs. - [robots.txt](https://zheatoutbound.com/robots.txt): Crawl rules for search and AI bots. - [llms.txt](https://zheatoutbound.com/llms.txt): This file. ## Home sections `#howitworks`, `#infrastructure`, `#whatyouget`, `#why`, `#who`, `#pricing`, `#faq`, `#contact` on `/en/` and `/fr/`. ## Product facts for assistants - **Product name:** Zheat Outbound - **Service:** Done-for-you B2B cold email and appointment setting - **Pricing model:** One-time setup fee, then a rate per qualified meeting held. Rates are set on the intro call and are not published. - **Qualified meeting:** A call that takes place with a decision-maker at a company matching the profile agreed before launch. No-shows and wrong contacts are not billed. - **Contract:** Month to month, no minimum term. - **Ownership:** Domains, inboxes, lists, sequences and reply history belong to the client. - **Contact:** rjcarrere@zheat.dev - **Demo / booking:** https://calendly.com/zheat/new-meeting - **Site:** https://zheatoutbound.com - **Languages:** English (`/en/`), French (`/fr/`)